Products | DM & Associates

Kit 01 of 04 · Available Now

Idea Stress &
Validation Kit

Most startups fail not from lack of talent, but from validating the wrong assumptions too late. This kit gives you the structured thinking to pressure-test your idea like a seasoned consultant — across 7 modules covering problem definition, tech readiness, customer discovery, market sizing, regulatory risk, go-to-market, and unit economics. Before you commit time, money or your reputation to the wrong direction.

MOD 01Problem & Stakeholder Mapping3 tools

Problem & Stakeholder Mapping Template

Map who owns the problem, who suffers it, and who controls the budget — in one structured canvas

Jobs to Be Done Worksheets

Surface the functional, social and emotional jobs your customer is trying to get done — the foundation of every positioning decision

Worked Examples — AI Infra, Semiconductors, Robotics, BioTech, Climate Tech

Five fully completed mapping examples across deep tech sectors so you know exactly what a rigorous output looks like

MOD 02Tech Readiness & Feasibility Stress Test3 tools

Technology Readiness Level (TRL) Assessment

Locate your technology on the NASA TRL scale and identify precisely what it takes to reach the next level

Critical Dependencies & Unknowns Checklist

Flag the technical, supply chain, and capability risks that kill projects before they launch — before they kill yours

Sample Project-to-Product Hypothesis

A worked example showing how to convert a technology capability into a testable product hypothesis with clear success criteria

MOD 03Customer Discovery & Validation4 tools

Problem & Solution Interview Scripts

Structured conversation guides for both problem-discovery and solution-validation interviews — designed to get honest answers, not confirmation

Email & LinkedIn Outreach Templates

Cold outreach scripts for industry experts, potential pilot customers, and channel or technology partners — with subject lines and follow-up sequences

Pricing & Value Interview Worksheet

Elicit willingness-to-pay and perceived value before you set a price — includes Van Westendorp and JTBD pricing prompts

Validation Evidence Log

Track every interview, signal, and assumption test in one place — the document that turns conversations into a credible validation story

MOD 04Market Sizing4 tools

Bottom-Up TAM / SAM / SOM Templates

Step-by-step Excel models for target entity counts, realistic adoption rates, and pricing bands — with completed deep tech examples

Target Entity & Segment Mapping

Identify and size the specific buyer archetypes in your market — enterprises, research labs, government, mid-market — with count and spend estimates

Deep Tech Sector Example Models

Pre-built market sizing models for AI Infra, Semiconductors, Climate Tech, and BioTech contexts — edit inputs and your numbers populate automatically

Wedge Selection Framework

Identify the precise beachhead where you can win first — before you try to cross the chasm into the broader market

MOD 05Regulatory, IP & Risk4 tools

Sector-Specific Regulatory Flags Checklists

Pre-built compliance flag lists for BioTech (CDSCO, FDA), Drone & Aerospace (DGCA), Semiconductors (export controls), and Critical Infrastructure — know your hurdles before you hit them

Basic IP Primer for Deep Tech Founders

A practical guide to patents, trade secrets, and freedom-to-operate — what you need to know before your first investor meeting asks about moats

Risk Map Template

Identify and rate technical, market, regulatory, and team risks in a single structured view — with severity and likelihood scoring

Risk Mitigation Planning Sheet

For every risk you surface, document your mitigation plan, owner, and trigger point — turning a risk register into an action plan

MOD 06Minimal GTM Hypothesis3 tools

Ideal Customer Profile (ICP) Canvas

Define your first buyer in precise terms — industry, company stage, role, pain intensity, and trigger events — so every outreach conversation starts from the right place

First 10 Customers Plan

A practical named-account plan for landing your first 10 customers — who to call, in what order, through which channel, and what to say

Outreach Scripts & Proposal Outlines

Cold outreach scripts for your first enterprise conversations, pilot proposals, and partner asks — written for deep tech contexts where the sale requires education, not just persuasion

MOD 07Unit Economics & Milestone Planning3 tools

Unit Economics Model

Calculate CAC, LTV, gross margin, and payback period for your business model — with deep tech-appropriate cost structures pre-built for hardware, SaaS, and hybrid models

One-Page Ask & Milestone Summary

Translate your validation work into a crisp one-pager — what you’re asking for, what you’ll prove with it, and the milestones that unlock the next round

Milestone Planning Template

Map the 6–18 month journey from validated idea to first revenue — with milestone criteria, dependencies, and decision gates that investors expect to see

PDF Guides

Read-only reference

Excel Models

Editable worksheets

Word / Google Docs

Scripts & frameworks

Idea Stress & Validation Kit · Kit 01 of 04

India Price (incl. GST)

₹10,000

International

$120 USD

24 professional tools across 7 modules
PDF guides + editable Excel + Word / Google Docs
Worked examples for every tool
Instant delivery to your inbox
GST invoice auto-generated
Lifetime access — yours forever
30-min complimentary call when you raise

Preview 2 Sample Tools

Razorpay secured

GST invoice

100% secure

Complete Suite

Three More Kits
Coming Soon

Join the waitlist below to be first in line — and receive an exclusive 20% early-adopter discount when each kit launches.

Pitch Readiness Kit

Build an investor pitch backed by narrative, data and conviction — not hope and a Canva template.

Pitch deck structure & story templates

Investor Q&A preparation sheets

Due diligence document checklist

Elevator pitch builder framework

₹10,000

Coming SoonJoin Waitlist — 20% Off at Launch

Micro Financial Models

Credible, investor-ready financials built for early-stage realities — not corporate assumptions.

3-year revenue projection model

Unit economics & LTV/CAC calculator

Burn rate & runway planner

Fundraising round scenario modeller

₹10,000

Coming SoonJoin Waitlist — 20% Off at Launch

Launch Plan Kit

A structured GTM plan so your launch creates real momentum, not just noise and short-lived attention.

90-day launch timeline template

Channel strategy selection framework

KPI dashboard & metrics tracker

Early adopter acquisition playbook

₹10,000

Coming SoonJoin Waitlist — 20% Off at Launch

FAQ

Founder
Questions

Can’t find your answer? We’re here.

Email Us

Kit buyer benefit

Start with a kit. Come back when you’re funded.

Kit buyers get a complimentary 30-min review call when raising. Kit cost is also credited to any future consulting engagement.

Book a Call

What format are the kits delivered in?

Each kit is delivered as PDF guides, editable Excel / Google Sheets models, and fillable worksheets. You’ll receive a download link and Google Drive access link immediately after purchase, straight to your inbox.

Are these kits only for Indian startups?

No — the frameworks are globally applicable. India-based founders pay ₹10,000 via Razorpay (GST invoice included). International founders pay $120 USD via Stripe or PayPal. Examples reference both Indian and global startup contexts.

Do I need prior strategy or business knowledge?

No. Every tool includes a worked example completed for a real startup scenario, and clear step-by-step instructions. Designed for first-time Technology, SaaS and Deep Tech founders — no MBA or consulting experience required.

Can I upgrade to consulting after using a kit?

Yes — and we encourage it. Kit buyers are eligible for a complimentary 30-minute review call when preparing to raise. The kit price is also credited toward any future full consulting engagement.

How long does it take to work through the kit?

Most founders complete the Idea Validation Kit in 5–10 focused hours across 2–3 sessions. You can move quickly for a high-level stress test, or go deep for comprehensive validation before your first pitch.

What is your refund policy?

Due to the digital nature of the products, we do not offer refunds after delivery. However if you feel the kit did not deliver value, reach out within 7 days of purchase and we will personally review your situation. Our reputation is built on genuinely helping founders.

Professional Strategy.
Founder-Friendly Price.

From Purchase to First Insight in Minutes

Idea Stress &
Validation Kit

Three More Kits
Coming Soon

Join the Waitlist.
Get 20% Off at Launch.

Founder
Questions

Professional Strategy.Founder-Friendly Price.

From Purchase to First Insight in Minutes

Idea Stress &Validation Kit

Three More KitsComing Soon

Join the Waitlist.Get 20% Off at Launch.

FounderQuestions

Professional Strategy.
Founder-Friendly Price.

Idea Stress &
Validation Kit

Three More Kits
Coming Soon

Join the Waitlist.
Get 20% Off at Launch.

Founder
Questions