---
title: "SaaS Pricing and Go-to-Market: Writing and Method | DM & Associates"
description: "Sourced writing on SaaS pricing tiers, expansion revenue, the metrics that survive diligence, and whether to hire a first marketer or a first salesperson."
url: "https://dmassociates.xyz/journal/topic/saas/"
---

Journal · SaaS and vertical AI

# Writing on SaaS pricing and go-to-market.

Pricing structure, expansion revenue, the metrics an investor actually reads, and the first commercial hire — at a time when AI is changing both the cost base and how software is bought.

4 pieces · most recent Oct 2025

[SaaS · Oct 2025 Choosing your first SaaS hire: marketer vs salesperson Your first commercial hire follows from your go-to-market motion. Inbound and product-led needs a marketer; outbound to named accounts needs a seller.](https://dmassociates.xyz/journal/choosing-your-first-saas-hire-marketer-vs-salesperson/)

[SaaS · Oct 2025 A founder's playbook for changing your pricing without losing customers Moving customers off legacy pricing: three grandfathering options, how to communicate the change, and the internal alignment that has to come first.](https://dmassociates.xyz/journal/a-founders-playbook-for-evolving-your-pricing-without-alienating-your-customer-base/)

[SaaS · Oct 2025 How to structure good-better-best pricing tiers that drive expansion revenue Give each pricing tier a job, build value fences with jobs-to-be-done, and design an upgrade path customers take as they grow.](https://dmassociates.xyz/journal/how-to-structure-a-good-better-best-pricing-tier-that-naturally-drives-upsell-and-expansion-revenue/)

[SaaS · Oct 2025 A template for reporting SaaS metrics that builds confidence A structure for the monthly or quarterly investor update: a short summary, an honest narrative, a small KPI dashboard, and specific asks.](https://dmassociates.xyz/journal/a-template-for-reporting-saas-metrics-that-build-confidence-and-de-risk-your-next-round/)

## This is the thinking behind the advisory work.

The SaaS practice applies it to your numbers: where the price came from, whether it has been tested against what a buyer saves, and what the margin per customer is after delivery.

[How we work with SaaS founders](https://dmassociates.xyz/advisory/saas/)